Our purpose is to inform people about female genital mutilation.This issue is not well known so we want to address the health issues dealing with FGM to the public. We want to develop a website with a video slide show on the site to give an easy accessible resource for people to get information on FGM. Female genital mutilation deals with health risks for young girls, so we were thinking of making brochures that could be found in doctors offices or medical settings. Also, in places dealing with our focus audience.
Our audience is going to be mothers. In the procedure the girls our usually held down by the moms and grandmas with someone in there family doing the cutting to them. I want to really exagerate this scenario and play upon the idea of helping a daughter. Maybe - Would you hold down this young child, save a daughters life? This would use pathos by relating the African moms and daughters to an American mom.
I was also thinking maybe of putting up a facebook page for just another hugely popular source that can help get info of FGM out to the public.
We are still in the beginning stages, but we have very good ideas so far.
20 minuetes talking in class about ideas 15 min looking at other ad examples from
http://www.adcouncil.org/default.aspx?id=15
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